Gabriela Flores Cárdenas
BA Graphic Design
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Central Saint Martins
College of Art and Design
London, UK
January - March 2011
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Experience Design
Topics covered: Human Behavior Research; Interactive Communication Systems; and Narrative Space Design.
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Universidad del Valle de México
Monterrey, Mexico
July 2010
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Typolab: Experimental Typography Workshop
Experimental workshop aimed to rediscover typography by creating fonts with different materials such as glue, clay, vegetables or paper rolls. Given by Manuel Guerrero Salinas, Typography Designer for Bluetypo and nominee for the Prize of Prizes Design Award.
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Central Saint Martins
College of Art and Design
London, UK
April - June 2008
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Children’s Book Illustration Workshop
Quick creative projects involving storytelling, understanding the relationship between image and text, exploring illustration techniques, book formats and composition.
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Universidad de Monterrey
2001 - 2005
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BA Graphic Design (Thesis Excellence Award)
Courses included: Art History; Brand Identity Design; Typography; Editorial Design; Illustration; Interactive Design; Psicology; Sociology; and Ethics.
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Danilo Black
2005 - present
www.daniloblack.com
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Senior Web Designer and Project Leader
- Responsible for keeping track of time tables and activities of interns wich selected and coach personally.
- Demonstrating a high level of communication in technical and non-technical language with clients and members of IA and programmers
- Responsible for generating creative and usable interfaces, mostly commercially orientated
- Redesigning the online banking user experience for Banorte, a major Mexican bank, unifying the look-and-feel for mobile devices and iPad. With this project Banorte got the E-Commerce LATAM Award 2010 in the Innovation category and the Best Mobile Solution Award given by the Mexican Internet Association
Junior Web Designer
- Designer for several websites, bringing a fresh insight to the web interfaces on both national and international projects. For example El Nuevo Día and Primera Hora in Puerto Rico.
- Redesigned the ATM interface for Banorte's cash points, currently in use across the country.
Brand Designer Intern
- Redesign Christus-Muguerza Hospital's Brand giving it a modern and humanistic identity. Was coached by the Brand Department’s Art Director.
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CEDIM
2009 - 2010
www.cedim.edu.mx
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Tutor for undergraduate students (part-time)
- Taught the weekly (three hour) Graphic Design course, which aims to introduce students to real life projects in Editorial and Media Design and helping them to understand the links between these areas of design.
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Wilter Pohls
2008 - 2009
www.wp.com.mx
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Design Consultant for branding projects.
- Commissioned to redesign the Comunication Strategy for Axa Insurance in Mexico, making the information clear and understandable for customers whilst still aligning the editorial design to brand’s identity.
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Software:Fireworks; Photoshop; Illustrator; InDesign; Flash; Dreamweaver.
Foreing languages:Spanish (native); English (fluent); Portuguese (good)
Activities:swimming, traveling, illustration, eco-craft, sewing.
Currently reading:“Delivering Happiness”, Hseih; “Gamestorming”, Dave Gray; “Nudge”, Thaler & Sunstein;
“Change by Design”, Tim Brown. “What happens while reading? Tipography and Legibility”, Unger;
“The Universe in a single atom”, Dalai Lama;
